Looking to start a profitable and rewarding business? Consider becoming a handyman! With more and more people leading busy lifestyles, there’s a growing demand for skilled professionals who can handle a wide range of repair and maintenance tasks around the house. And if you’re someone who enjoys working with your hands and solving problems, starting a handyman business could be the perfect fit for you.
But how do you get started? The key is to focus on sales and marketing. Even if you’re the most skilled handyman in the world, you won’t be able to build a successful business without attracting customers and closing sales.
That’s why in this blog post, we’ll be sharing some tips and strategies for marketing your handyman services effectively and building a solid customer base. From creating a strong brand to leveraging social media to generating leads, we’ll cover everything you need to know to get your handyman business up and running. So let’s get started!
Main Reasons to Start a Handyman Business
High demand
With homeowners and renters alike needing repairs and maintenance tasks done around their properties, there’s a growing demand for skilled handymen who can tackle a wide range of jobs.
Flexibility
As a handyman, you’ll have the ability to set your own hours and choose which jobs you take on. This can be a huge advantage for those looking for a more flexible work schedule.
Variety
No two jobs are the same when you’re a handyman. From fixing leaky faucets to building custom shelves, there’s always a new challenge to tackle and a new skill to learn.
Personal satisfaction
As a handyman, you’ll be able to see the results of your work firsthand and take pride in a job well done. This can be especially rewarding if you enjoy working with your hands and solving problems.
Low startup costs
Starting a handyman business typically requires minimal upfront investment, as you’ll likely already have most of the tools and equipment you need to get started.
Potential for growth
With the right marketing and customer service strategies, there’s plenty of room for a handyman business to grow and expand over time. This can lead to new opportunities and increased profits down the line.
How to Start a Handyman Business
Starting a handyman business can be a great way to turn your skills and expertise into a successful career. However, it’s important to take the right steps to set yourself up for success.
To help you get started, we’ve put together a detailed list of the steps you can take to start a handyman business. From researching the market to expanding your services, these steps will help you build a strong foundation for your business and attract customers. So if you’re ready to start your own handyman business, here’s what you need to do:
Research the market
Identify your target market
The first step in researching the market is to identify your target audience. Think about the types of customers you want to work with – for example, homeowners, landlords, or businesses – and consider their needs and preferences.
Analyse the competition
Once you know your target market, it’s important to analyze the competition in your area. Look at other handyman businesses and assess their strengths and weaknesses. Consider factors such as pricing, services offered, and customer reviews.
Assess the market demand
Look at the local market and assess the demand for handyman services. Are there a lot of homeowners in the area who need regular maintenance and repairs? Is there a growing number of businesses that need skilled professionals to handle maintenance tasks? By assessing the demand, you can determine if there’s a need for your services and what types of services are most in demand.
Identify gaps in the market
Once you’ve analyzed the competition and assessed the market demand, look for any gaps in the market that you could fill. Are there types of handyman services that are in high demand but not currently offered in your area? Could you offer specialized services that other businesses don’t provide? By identifying gaps in the market, you can position your business to stand out and attract customers.
Use market research tools
There are a variety of tools you can use to research the market for your handyman business. For example, you can use online surveys or focus groups to gather feedback from potential customers. You can also use market research reports to gather data on industry trends and customer behavior.
By taking the time to research the market, you can gain valuable insights that will help you position your handyman business for success. Use the information you gather to develop a business plan and marketing strategy that targets your ideal customers and meets their needs.
Develop a business plan
Register your business
To operate legally, you’ll need to register your business and obtain any necessary licenses or permits. Check with your local government to find out what’s required in your area.
Purchase equipment and supplies
As a handyman, you’ll need a variety of tools and supplies to complete your work. Make a list of what you’ll need and purchase high-quality equipment that will last.
Build a brand
A strong brand can help you stand out in a crowded market. Develop a logo, create a website, and establish a presence on social media to build your brand and attract customers.
Market your business
To attract customers, you’ll need to market your business effectively. Consider advertising in local newspapers and directories, running social media ads, and participating in community events.
- Learn more: How to Market your Handyman Business
Set your prices
Determine your pricing strategy based on your expenses, competition, and the local market. Be sure to consider the value you’re providing to your customers, as well as your own profitability.
- Learn more: How to Price Your Handyman Services
Build relationships with customers
Building strong relationships with your customers is key to growing your business. Provide excellent customer service, communicate clearly and promptly, and follow up after jobs to ensure satisfaction.
Expand your services
As your business grows, consider expanding your services to include new types of handyman work or related services, such as home renovations or landscaping.
By following these steps, you can build a successful handyman business that provides valuable services to your customers and creates a rewarding career for you.
Register your business
Choose a business structure
Choosing a business structure is a critical decision for anyone starting a handyman business in Australia. The business structure you choose will determine how your handyman business is taxed, the level of personal liability you may have, and the degree of control you have over the business. As a handyman business owner in Australia, you have four main business structures to choose from: sole trader, partnership, company, and trust.
A sole trader structure is a simple and cost-effective option that is suitable for small handyman businesses with only one owner. A partnership structure is ideal for a handyman business with multiple owners who share profits and losses. A company structure is a separate legal entity that can provide greater protection for personal assets and is suitable for larger handyman businesses that require more formal and complex structures. A trust structure can offer tax advantages and flexibility for the distribution of income, but can be more complex to establish and manage.
When selecting a business structure for your handyman business, it’s essential to consider your personal circumstances, the size and nature of your business, and your future goals. It’s also advisable to seek professional advice from a lawyer or accountant to help you choose the most suitable structure for your needs and to ensure that you comply with all legal and tax obligations.
- Learn more: Starting a business in Australia
Choose a business name
Next, you’ll need to choose a name for your business. Make sure it’s unique and memorable, and check that it’s not already in use by another business in your area.
You can register a business name on the ASIC website.
Register your business
Once you’ve chosen your business structure and name, you’ll need to register your business with your state and local government. This may involve filing paperwork and paying a fee. Check with your local government to find out what’s required in your area.
Obtain necessary licenses and permits
Depending on your location and the type of handyman services you provide, you may need to obtain licenses or permits to operate legally. For example, you may need a contractor’s license or a business license. Check with your local government to find out what’s required in your area.
Obtain insurance
As a handyman, you’ll need insurance to protect your business and your customers. At a minimum, you should have liability insurance to cover any accidents or damage that may occur while you’re working. Consider also obtaining workers’ compensation insurance if you plan to hire employees.
Get an Australian Business Number (ABN)
Finally, you’ll need to obtain an Australian Business Number (ABN) from the ATO. This will allow you to pay taxes and hire employees if necessary.
By registering your business and obtaining the necessary licenses and permits, you’ll be able to operate legally and protect your business and your customers. Make sure to stay up to date on any changes to regulations or requirements in your area, and renew your licenses and permits as needed.
Purchase equipment and supplies
Make a list of necessary equipment
The first step in purchasing equipment and supplies is to make a list of everything you’ll need to complete your work. This may include:
- hand tools such as hammers, screwdrivers, and pliers
- power tools such as drills and saws
- and supplies such as nails, screws, and adhesives.
Determine your budget
Once you have a list of necessary equipment and supplies, determine your budget. Consider how much you’re willing to spend on each item, and prioritize items based on their importance.
Research equipment and suppliers
Before making any purchases, research different brands and suppliers to find the best quality and value. Look for reviews from other professionals in the industry, and consider factors such as warranty, customer service, and availability of replacement parts.
Purchase equipment and supplies
Once you’ve determined your budget and researched different options, purchase your equipment and supplies. Consider purchasing from a variety of suppliers to get the best deals, and look for discounts or promotions to save money.
Maintain and repair equipment
To ensure your equipment lasts as long as possible, it’s important to properly maintain and repair it. Follow the manufacturer’s instructions for maintenance, and have your equipment serviced regularly to prevent breakdowns and accidents.
By purchasing high-quality equipment and supplies, you’ll be able to complete your work efficiently and effectively. Take the time to research different options and maintain your equipment properly to get the most out of your investment.
Build a brand
Develop a logo
A logo is a visual representation of your brand and can help customers easily recognize your business. Work with a designer to create a logo that reflects your brand’s values and is visually appealing. You can also use services such as Canva or 99 Designs to create logos.
Create a website
In today’s digital age, having a website is essential for any business. Your website should be well-designed, easy to navigate, and provide information about your services and pricing. Consider including customer testimonials and a portfolio of your work to showcase your skills. Before you can build a website you will need to register a domain name related to your business name & service.
Establish a presence on social media
Social media is a powerful marketing tool that can help you connect with potential customers and build your brand. Identify which platforms your target audience uses most and establish a presence there. Post regular updates about your services, share photos and videos of your work, and engage with your followers to build relationships.
Develop a consistent brand voice
Your brand voice is the tone and personality you use in your marketing and communication. Develop a consistent voice that reflects your brand’s values and resonates with your target audience.
Use branding in all aspects of your business
Your brand should be consistent across all aspects of your business, from your website and social media to your business cards and promotional materials. Use your logo, brand colors, and brand voice in all of your marketing and communication to build a strong and recognizable brand.
By building a strong brand, you’ll be able to stand out in a crowded market and attract customers who resonate with your values and services. Take the time to develop a cohesive brand identity and use it consistently across all aspects of your business to build trust and recognition.
Market your business
Create a marketing plan
Develop a marketing plan that outlines your target audience, key messaging, and tactics for reaching potential customers. This will help you stay focused and make the most of your marketing budget.
Advertise in local newspapers and directories
Consider placing ads in local newspapers and directories to reach potential customers in your area. This can be a cost-effective way to get your name out there and attract new business.
Run social media ads
Social media ads can be a powerful tool for targeting potential customers based on demographics, interests, and behaviors. Consider running targeted ads on platforms such as Facebook and Instagram to reach a wider audience.
Participate in community events
Participating in local community events can be a great way to meet potential customers and build relationships. Consider sponsoring a local sports team or volunteering at a community event to get involved in your community and promote your business.
Leverage word-of-mouth marketing
Word-of-mouth marketing can be one of the most effective forms of marketing for a handyman business. Encourage satisfied customers to leave reviews online, and offer referral discounts or incentives to encourage them to spread the word about your services.
Build relationships with other professionals
Building relationships with other professionals in related industries, such as real estate agents or home builders, can help you gain new business through referrals. Attend industry events and networking opportunities to meet new contacts and build relationships.
By developing a comprehensive marketing plan and leveraging a variety of tactics, you can attract new customers and grow your business. Focus on building relationships and providing exceptional service to encourage repeat business and positive word-of-mouth marketing.
Set your prices
Research your competition
Look at what other handyman businesses in your area are charging for similar services. This will give you a baseline to work from and help you remain competitive.
- Try posting a job on sites such as HiPages to see what other handyman are charging for jobs
Determine your expenses
Calculate all of your business expenses, including equipment, supplies, insurance, and transportation costs. This will help you determine the minimum amount you need to charge to cover your expenses.
Consider your value proposition
Think about the unique value you bring to your customers, such as your expertise, reliability, or quality of work. Consider charging a premium for these added benefits.
Price for profitability
It’s important to set your prices with profitability in mind. Consider what profit margin you need to make in order to sustain your business over the long term.
Test and adjust
Don’t be afraid to test different pricing strategies and adjust your prices as needed. Monitor your profits and adjust your prices accordingly to ensure that you’re making a sustainable income.
Offer packages or bundles
Consider offering packages or bundles of services at a discounted rate to encourage customers to purchase multiple services at once.
Ultimately, your pricing strategy will depend on a variety of factors, including your expenses, competition, and the local market. By carefully considering these factors and focusing on profitability, you can set your prices in a way that meets the needs of your customers while supporting your business over the long term.
Build relationships with customers
Building relationships with your customers is crucial to the success of your handyman business. Here are some tips to help you build strong relationships with your customers:
Provide excellent customer service
Always strive to provide your customers with excellent customer service. Be friendly, courteous, and professional at all times.
Communicate clearly and promptly: Make sure that you communicate clearly and promptly with your customers. Respond to phone calls and emails in a timely manner, and make sure that your customers are aware of any delays or changes to the job.
Follow up after jobs
After completing a job, follow up with your customer to ensure their satisfaction. This shows that you care about their experience and are committed to providing high-quality service.
Offer guarantees
Consider offering guarantees on your work to give your customers peace of mind. This shows that you stand behind your work and are committed to ensuring their satisfaction.
Build a referral network
Encourage satisfied customers to refer you to their friends and family. You can also consider partnering with other businesses in your area to offer joint promotions or referrals.
Personalize your service: Take the time to get to know your customers and their needs. Offer personalized service and solutions that meet their unique needs.
By focusing on building strong relationships with your customers, you can establish a loyal customer base and grow your business over time. Remember to always put your customers first and go above and beyond to provide exceptional service.
Expand your services
Expanding your services can help you grow your handyman business and increase your revenue streams. Here are some tips for expanding your services:
Assess demand
Before expanding your services, do some market research to assess demand for new services in your area. Look at what services your competitors are offering and identify any gaps in the market that you could fill.
Train and hire new staff
If you’re expanding into new types of handyman work or related services, you may need to train or hire new staff with the necessary skills and experience. This can help you offer high-quality service and increase your capacity to take on new projects.
Invest in new equipment
Expanding your services may require you to purchase new equipment or tools. Make sure you invest in high-quality equipment that will last and help you provide exceptional service to your customers.
Partner with other businesses
Consider partnering with other businesses in related industries, such as home renovations or landscaping. This can help you cross-promote your services and expand your customer base.
Market your new services
Once you’ve expanded your services, make sure you market them effectively. Update your website and social media channels, and consider running targeted ads to promote your new services.
Expanding your services can be a great way to grow your handyman business and increase your revenue streams. However, it’s important to do so strategically and thoughtfully, taking into account demand, resources, and market conditions. By taking the time to plan and execute your expansion carefully, you can set your business up for success and achieve your growth goals.
Cost Needed to Start a Handyman Business
Starting a handyman business requires some upfront investment in terms of finances. Here are some of the main expenses you can expect to incur:
Licensing and registration fees
Before you can legally operate a handyman business, you’ll need to register your business and obtain any necessary licenses or permits. This can cost several hundred dollars, depending on your location.
Insurance
It’s important to have liability insurance to protect your business in case of accidents or damages. This can cost several hundred dollars per year.
Equipment and supplies
As a handyman, you’ll need a variety of tools and supplies to complete your work. This can include power tools, hand tools, safety equipment, and materials like nails and screws. Depending on the scope of your services, you may need to spend several thousand dollars on equipment and supplies.
Vehicle
You’ll need a reliable vehicle to transport your equipment and travel to job sites. This can be a significant expense, especially if you need to purchase a new vehicle or make upgrades to your existing one.
Marketing
To attract customers, you’ll need to invest in marketing your business. This can include website development, social media advertising, and printed materials like business cards and flyers. Depending on your marketing strategy, this can cost several hundred to several thousand dollars.
Professional fees
You may need to hire professionals like accountants or lawyers to help with legal and financial matters. This can add up to several hundred dollars per year.
Working capital
You’ll need some cash on hand to cover expenses like rent, utilities, and materials while you’re building your business. This will depend on the size and scope of your operation, but you should plan to have several thousand dollars in reserve.
Overall, starting a handyman business can require several thousand dollars in upfront investment. It’s important to plan your finances carefully and have a solid understanding of your expenses and revenue projections. With the right financial planning and management, you can build a successful and profitable handyman business.
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