Start Your Own
Eyelash Business in Australia

Starting an eyelash business can be a lucrative venture, but it requires careful planning and execution. Our guide will help you get started.

Research the industry

Researching the industry is an important first step in starting your eyelash business. By doing your due diligence, you can gain a better understanding of the industry, identify potential challenges and opportunities, and develop a plan to differentiate yourself from the competition. To research the industry, start by looking at industry trends, including popular styles and techniques, as well as new products and innovations. This information can help you stay up-to-date on the latest developments in the industry and ensure that your services are competitive and relevant.

In addition to researching industry trends, it’s important to identify your target market. Who are the clients that you will be serving, and what are their needs and preferences? This will help you tailor your services to meet the specific needs of your clients and develop a marketing strategy that speaks to their interests and concerns.

Understanding the competition is also a critical part of researching the industry. Identify other eyelash businesses in your area and evaluate their services, pricing, and marketing strategies. This can help you identify areas where you can differentiate your business and provide a unique value proposition to your clients.

Attending industry conferences or workshops can also be a valuable way to learn more about the industry and connect with other professionals. These events often provide opportunities to learn about new techniques and products, network with other professionals, and gain inspiration for your own business. By staying informed and connected to the industry, you can position yourself for success and stand out in the competitive eyelash market.

Develop a business plan

Developing a business plan is a crucial step in starting your eyelash business. A well-thought-out business plan can help you define your goals and objectives, clarify your vision, and create a roadmap for success. Your business plan should include several key elements.

First, you should clearly define your business name and branding. This includes choosing a name that is memorable and reflects the services you offer. You should also develop a logo and brand identity that is consistent across all your marketing materials and online presence.

Second, your business plan should outline the services you will offer, including details such as the types of eyelash extensions you will provide, the prices for each service, and any add-ons or packages you will offer. You may also consider offering additional beauty services to diversify your offerings and appeal to a broader range of clients.

Third, you should determine your location, which will have a significant impact on your business’s success. Choose a location that is easily accessible to your target market and has adequate space for your equipment and supplies.

Fourth, your marketing strategy should be outlined in your business plan. This includes details on how you will promote your services, such as through social media, online advertising, or print materials. You should also define your target market and develop a plan to reach and engage with potential clients.

Finally, your business plan should include financial projections, including startup costs, monthly expenses, and revenue projections. This information will be critical when seeking funding, and can help you ensure that your business is financially viable.

There are many online resources available to help you create a business plan, including templates, guides, and tutorials. Take advantage of these resources and ensure that your business plan is thorough, well-organized, and tailored to the specific needs of your eyelash business.

Get trained and certified

Getting trained and certified is an essential step in starting your eyelash business. As an eyelash technician, it is critical to have the skills and knowledge necessary to provide high-quality services to your clients. To become certified, you will need to complete a training program that covers the basics of eyelash extensions.

There are many training programs available, both online and in-person, that can provide you with the knowledge and skills you need. Online courses are often more affordable and flexible, but in-person courses offer hands-on experience and the opportunity to ask questions and receive feedback in real-time.

When choosing a training program, it’s important to do your research and select a reputable provider. Look for programs that are accredited by a professional organization, such as the National Association of Lash Artists (NALA), and that provide comprehensive training in all aspects of eyelash extensions, including safety, hygiene, and client consultation.

In addition to completing a training program, many states require eyelash technicians to obtain a license or certification to practice. Check with your local government or licensing board to learn more about the requirements in your area.

By investing in your education and obtaining certification, you can demonstrate your expertise and professionalism to your clients and stand out in a competitive market. Additionally, ongoing education and training can help you stay up-to-date on the latest trends and techniques, and continue to provide high-quality services to your clients.

Obtain necessary licenses and permits

Obtaining the necessary licenses and permits is an important step in starting your eyelash business. Depending on where you live and operate, there may be specific licenses and permits required to legally run your business.

To determine what licenses and permits are required, you should check with your local government. You can typically find information online or by contacting your city or county’s business license department. Some common licenses and permits you may need to obtain include a business license, a cosmetology license or permit, and a permit to operate from your local health department.

To obtain these licenses and permits, you will need to provide certain information about your business, such as your business name and location, the types of services you offer, and your business structure. You may also need to pass an inspection to ensure that your business meets local health and safety regulations.

It’s important to obtain all necessary licenses and permits before opening your business to avoid fines or legal issues down the road. Additionally, having the proper licenses and permits can give your clients confidence in your business and demonstrate your commitment to providing safe and high-quality services.

Once you obtain your licenses and permits, be sure to keep them up-to-date and in a visible location in your business. You may also need to renew them annually or as required by your local government.

Purchase equipment and supplies

Purchasing equipment and supplies is an important step in starting your eyelash business. You will need to invest in the right tools and products to provide high-quality services to your clients. Here are some things to consider:

Eyelash extensions and adhesive

This is the most essential component of your business. You will need to purchase a variety of eyelash extensions in different lengths, diameters, and curls to meet your clients’ needs. You will also need adhesive to attach the extensions to your clients’ natural lashes.

Tools

You will need a variety of tools to apply eyelash extensions, such as tweezers, scissors, lash pads, and adhesive rings. These tools will help you to create the desired lash look and ensure precise application.

Workspace

You’ll need a comfortable and functional workspace, such as a studio or salon, to provide services to your clients. Your workspace should be clean and organized, with good lighting and comfortable seating for your clients.

Other supplies

You may also need additional supplies such as disposable applicators, eye pads, and lash brushes to ensure a safe and hygienic application process.

When purchasing equipment and supplies, it’s important to choose high-quality products from reputable suppliers. This will help you to provide safe and effective services to your clients and ensure their satisfaction. Additionally, having a well-stocked inventory can help you to work efficiently and provide a wide range of services to your clients.

Overall, investing in the right equipment and supplies is essential to starting a successful eyelash business. Take the time to research and invest in quality products, and your business will be off to a great start.

Establish your pricing

Establishing your pricing is an important step in starting your eyelash business. Your pricing should be based on several factors, including your location, experience, and competition. Here are some things to consider when setting your prices:

Location

The cost of living and the average income level in your area can affect your pricing. If you are located in a high-end area, you may be able to charge more for your services.

Experience

Your experience and level of training can also impact your pricing. If you are a new technician, you may want to offer lower prices to attract clients and build your portfolio. As you gain more experience and expertise, you can increase your prices accordingly.

Competition

Research your competition to see what they are charging for similar services. You may want to offer competitive pricing or differentiate yourself by offering unique services or packages.

Introductory pricing and packages

Consider offering special pricing or packages to attract new clients. For example, you may offer a discounted price for the first visit or a package deal that includes multiple services.

When setting your prices, it’s important to be transparent and upfront with your clients. Clearly communicate your pricing and any additional fees or charges they may incur. You may also want to offer a pricing menu that outlines your services and prices to make it easier for clients to understand.

Ultimately, your pricing should reflect the value you provide to your clients. By offering high-quality services and building strong client relationships, you can establish a loyal customer base and grow your business over time.

Develop a marketing strategy

Developing a marketing strategy is crucial for getting your eyelash business off the ground and attracting new clients. Here are some steps to consider when developing your marketing strategy:

Create a website

A professional and user-friendly website is essential for any business. Your website should include information about your services, pricing, and contact details. You may also want to include client reviews and photos of your work to showcase your skills. You should also register a domain name to secure your ideal web address.

Learn more about creating a website for your small business.

Use social media

Social media platforms such as Instagram and Facebook are powerful tools for promoting your business and engaging with potential clients. Share photos and videos of your work, post client reviews, and offer special promotions or discounts to your followers.

Print materials

Business cards and brochures can be effective for promoting your business offline. Be sure to include your contact information and website address on these materials.

Offer promotions

Consider offering special promotions or referral bonuses to encourage new clients to try your services. For example, you may offer a discount on the first visit or a free touch-up after a certain number of appointments.

Attend events

Attend local events and community gatherings to promote your business and connect with potential clients. Consider offering mini eyelash extension services or demonstrations to attract attention and generate interest.

Remember, consistency is key when it comes to marketing your business. Regularly posting on social media, updating your website, and networking with potential clients can help keep your business top of mind and attract new clients over time.

Build a client base

Building a loyal client base is essential for the long-term success of your eyelash business. Here are some tips for building a strong client base:

Provide excellent customer service

From the moment a client contacts you to book an appointment, make sure they feel valued and appreciated. Be friendly, professional, and responsive to their needs and concerns. During the appointment, ensure they feel comfortable and well taken care of.

Offer incentives for repeat business

Offer special deals or packages to encourage clients to come back for more appointments. For example, you could offer a discount for clients who book multiple appointments in advance, or a free touch-up after a certain number of appointments.

Encourage referrals

Word-of-mouth is one of the most powerful forms of advertising, so make sure your clients are happy with their experience and encourage them to refer their friends and family. You could offer a referral discount or free service to clients who refer a certain number of new clients to your business.

Collect client information

Keep track of client information such as their name, email address, and phone number. This will allow you to stay in touch with them and send reminders about upcoming appointments or special promotions.

Follow up after appointments

After each appointment, follow up with your clients to ensure they are happy with their service and to address any concerns they may have. This shows that you care about their satisfaction and helps to build trust and loyalty.

Remember, building a strong client base takes time and effort, but the rewards are well worth it. By providing excellent service and building strong relationships with your clients, you can create a thriving and successful eyelash business.

Stay up-to-date on industry trends

Staying up-to-date on industry trends is essential for the success of your eyelash business. Here are some ways to stay informed and educated on the latest trends:

Attend workshops and conferences

Attending industry workshops and conferences is a great way to learn about the latest techniques, products, and trends. These events often feature guest speakers, product demonstrations, and hands-on training sessions that can help you stay ahead of the curve.

Follow industry influencers on social media

Follow industry influencers, such as top eyelash artists and product manufacturers, on social media to stay informed about the latest trends and product releases. These influencers often share their tips, tricks, and insights into the industry.

Read industry publications

Subscribe to industry publications, such as lash magazines and blogs, to stay informed about the latest trends and industry news. These publications often feature articles on new products, techniques, and industry events.

Take continuing education courses

Continuing education courses can help you stay up-to-date on the latest trends and techniques in the eyelash industry. Look for courses offered by reputable organizations and trainers to ensure you’re getting the most accurate and up-to-date information.

By staying up-to-date on industry trends, you can ensure that your eyelash business stays relevant and competitive. You’ll be able to offer your clients the latest techniques and products, and position yourself as a knowledgeable and skilled professional in the industry.

Starting an eyelash business can be a rewarding and lucrative opportunity for entrepreneurs with a passion for beauty. By following these steps and focusing on delivering high-quality services to your clients, your business can thrive in the competitive eyelash industry.